THE HISTORY OF GERSTACKER
Traditional family business - Company with future
For more than 75 years Gerstacker has provided good taste. Today the family company is one of the biggest wine bottlers. But how did it all begin?
1945 - Establishment
The history of Gerstacker begins shortly after the Second World War. Friedrich Gerstacker and his wife opened a small brandy factory in Fürth near Nuremberg / Bavaria. Together with Mister Thomas, a Nuremberg distiller, they concentrated on the manufacturing of Franconian noble brandies. When the first restaurants reopened Friedrich Gerstacker advertised his brandies there and also went door to door selling bottle to bottle.
1962 - Move and first mulled wine
The small company moved to Nuremberg and in 1965 for the first time the Gerstacker mulled wine was presented at the world-famous Nuremberg Christmas market – with overwhelming success. At this time the mulled wine was only produced with traditional recipes and quickly won popularity.
1973 until 2003 - Generation change and opening of a second plant
Until 2003, Hans-Friedrich Gerstacker, son of the company founder, managed the business. As this period was very successful, Gerstacker opened a second plant in Crossen/Thuringia 20 years later. In 2003, the third generation, Stefanie Gerstacker with husband Jörg Toller, took over the company, 30 years after its foundation by her grandfather Hans-Friedrich Gerstacker.
2007 - New construction in Nuremberg, Bavaria
In 2007 the headquarters moved. The new headquarters includes an modern production facility and administration building located in the Nuremberg harbour.
2008 - 2018 - Innovation and tradition
Today the combination of innovation and tradition ensures a unique quality and special taste of the Gerstacker products. Our company works for the future and we continuously collaborate together with our customers on innovative, delicious recipes for new drink specialities. One example of a successful cooperation is the collaboration with the cult brand SANSIBAR on Sylt, here there is a long-standing partnership.
since 2019 – GERSTACKER continues to grow
In addition to permanent new investments in machinery, the headquarters in Nuremberg was expanded by another warehose in 2019, and in 2021 a new, large logistics center was inaugurated. The company is also growing steadily in the product range and new partnerships have emerged, for example with the Lorenzo de’ Medici noble dynasty or FC Bayern Munich.
Today, the company is not only the market leader in the mulled wine, punch and Federweißer segment, but also has a broad portfolio of summer and all-year drinks. With over 600 products, GERSTACKER can serve all consumer wishes and has the right drink for every occasion.